Like an architect studying light patterns, I watch runway shows with a curator’s eye, noting how colors shift across seasons and textures play against each other. While the runways present structural, architectural silhouettes, Héloïse pieces respond with their own architectural language—one that’s distinctly organic, deliberately imperfect, and thoughtfully textured on both sides.
Our statement earrings have a chameleon-like quality. They blend effortlessly with streetwear and ready-to-wear while holding their own in evening settings. This versatility makes them particularly valuable in a contemporary wardrobe. While fashion houses present their visions on the runway, we translate these moments into wearable art that enhances rather than overwhelms.
The magic often lies in contrast—our larger, bolder pieces create the most impact when paired with minimalist attire. A simple black dress becomes a canvas for self-expression, and a neutral suit transforms into a personal statement. Each piece is designed with this duality in mind: architectural yet organic, bold yet versatile, fashion-forward yet timeless.
The recent emergence of purple across major runway shows perfectly illustrates how individual creative instincts often align with broader fashion currents. What began as an isolated exploration in the Héloïse studio—experimenting with lilacs, lavenders, and deep purples—suddenly found its echo across fashion weeks: from Gucci’s bold statements in Milan to Calvin Klein’s interpretations in New York and finally in Ackermann’s lilac pieces for Tom Ford in Paris. These weren’t just accent colors but a new kind of neutral, suggesting a shift in how we think about color in professional and evening wear.
This convergence of purple tones across different fashion houses validates what artisanal creators often intuitively sense—that specific colors are ready to move from the margins to the mainstream. For Héloïse, our purple pieces, created initially as artistic explorations, now serve as perfect companions to the season’s ready-to-wear collections. It’s a reminder that thoughtful design, whether from a major fashion house or an independent studio, often taps into the same cultural currents.
Styling Your Héloïse Pieces: From Runway to Real Life
The beauty of these purple-toned pieces lies in their versatility with existing wardrobes. You don’t need to shop straight from the runway to achieve fashion-forward looks—the key is thoughtful styling with pieces you likely already own.
Our Twilight Statement Earrings transform a simple black turtleneck and high-waisted trousers into an instant power look for professional settings. The Lilac Dawn Drops bring fresh energy to that classic white button-down hanging in your closet—whether from Uniqlo, H&M, or borrowed from your partner’s wardrobe. A simple grey blazer from your work rotation becomes deliberately fashion-forward when paired with our Purple Haze earrings.
The magic of these pieces truly shines in everyday wear. That basic white t-shirt? It becomes an intentional style statement with our purple statement pieces. The trusty black dress you’ve worn countless times gets a 2025 refresh with Twilight Statement Earrings. Even your casual denim shirt takes on new life when adorned with Lilac Dawn Drops.
Weekend dressing becomes effortless when you start with neutral basics. Favorite pieces from Everlane, COS, or Zara provide the perfect canvas for these statement pieces. That black sweater you wear on repeat? It becomes a deliberate fashion choice with purple accents. A simple white tank and blazer combination let these pieces truly shine.
For the office, the strategy is equally straightforward. Standard workwear staples—black trousers, grey pencil skirts, white blouses—become trend-conscious with the addition of purple accessories. Your carefully curated capsule wardrobe gets an instant update without requiring a complete overhaul. Each outfit feels fresh and intentional by rotating different purple pieces through your professional wardrobe.
The intersection of runway trends and everyday style doesn’t have to feel intimidating or inaccessible. As we’ve seen from the latest collections—from Tom Ford’s singular burgundy moments to Gucci’s embrace of purple as a new neutral—fashion’s highest expressions often point us toward wearable possibilities.
At Héloïse, we translate these moments into pieces that work as hard as you do, moving effortlessly from morning meetings to evening events, from weekend brunches to workplace milestones. Our organic shapes and thoughtful color stories complement your wardrobe while keeping you connected to fashion’s evolving conversation. After all, the most influential trend is the one you can make your own, wearing it with the confidence that comes from knowing you’re both current and authentic.
I’d love to hear how you style your Héloïse pieces. Share your story with us on Instagram @heloise.jewelry or explore our latest collections to find your next signature piece.
With creative spirit,
Founder & Designer, Héloïse
